Start with the selling price.
Margin is the percentage of your selling price that you keep as profit.
35%margin$153.85selling price
Selling price = cost ÷ (1 − margin ÷ 100)
FREE MARGIN & MARKUP CALCULATOR
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Good pricing starts with knowing your numbers. Turn your cost into a selling price, see your profit, and leave the guesswork behind.
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Margin or markup? See the difference
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Editable example · $100 cost at 35% margin
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SAME PROFIT. A DIFFERENT PERSPECTIVE.
Margin and markup.
Know the difference.
They sound similar. They tell different stories.
Here’s what happens with a $100 cost.
Start with what it costs.
Markup is the percentage you add to your cost to arrive at a selling price.
35%markup$135.00selling price
Selling price = cost × (1 + markup ÷ 100)
How do I calculate profit?
Subtract cost from selling price: profit = selling price − cost. A $135 selling price and $100 cost give $35 profit.
How do I convert margin to markup?
Markup (%) = margin ÷ (100 − margin) × 100. A 35% margin is approximately 53.85% markup.
How do I convert markup to margin?
Margin (%) = markup ÷ (100 + markup) × 100. A 35% markup is approximately 25.93% margin.
A 35% margin needs a higher selling price than a 35% markup. The calculator shows you both.
A real app screen. The same $100 example.
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Sales Margin & Markup brings the same clear approach to your iPhone. A focused calculator for the numbers that matter.
- See the whole picture
Cost, selling price, profit, margin and markup.
- Eight familiar currencies
Choose how your figures are labelled. No currency conversion.
- Understand the numbers
Built-in explanations of margin, markup and the formulas.
Explore the app here. App Store availability will be confirmed before a download link is added.
A FEW USEFUL ANSWERS
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More understanding.
Better pricing decisions.
Is this calculator free?
Yes. Use the website calculator without an account or subscription. The site is designed to be supported by advertising; adverts are disabled on this version of the site.
Which should I use: margin or markup?
Use margin when your target profit is a percentage of the selling price. Use markup when you want to add a percentage to your cost. The calculator always shows the equivalent percentage so you can compare them.
Does changing currency convert my figures?
No. AUD, USD, GBP, EUR, NZD, CAD, JPY and SGD change labels and display rounding only. There are no live exchange rates. JPY displays whole amounts; the other currencies display two decimal places.
Are tax, fees and discounts included?
No. The calculator estimates selling price and profit from your entered cost and percentage. It does not add tax, fees or discounts. It models non-negative profit; margin must be below 100%.
What happens to the numbers I enter?
Your calculations run in your browser. Figures are not saved across visits or sent to an advertising or analytics service. Read our privacy information for this version of the site.
Why can’t I use a positive percentage with zero cost?
Markup measures profit relative to cost, so it is undefined when cost is zero and the percentage is positive. Enter a cost above zero, or enter zero for both cost and percentage.
LESS GUESSWORK. MORE CLARITY.